Remember when Peg staged the two women fighting over a Sugarberry Ham in the grocery store? That was probably the first viral marketing stunt ever. I mean, if it were real. Which it wasn't. It was on Mad Men.
Originally, we really just wanted to call something Sugarberry Ham. So we take some thick-cut spiral ham chunks, soak them in a maple and brown sugar glaze, and surround them with brie and some mozz. We do a hint of spice too. Turns out it makes for a gooey delight.